Video Marketing with the Search Engines – Tips for Video SEO
Written by on February 20th, 2009 in Video Marketing.
You’ve put time, energy and money into creating your videos and you’ve got them up on the web. Now you’re waiting for people to suddenly find them and watch them right? Well you’ve got a bit more work ahead of your in order to do that. You can’t just sit back and wait for people to find your video content. You’ve got to get your videos in front of the video search engines and the spiders so that they can be indexed. So here are some quick ways for you to help get your videos in front of viewers.w
Keywords “These most precious and important of things are necessary or all content. But not only necessary they must be accurate in order to be useful. If they’re not then you won’t get the traffic that you want or the search engines will not list your content as high as you’d like. So be very picky when you set forth your keywords for your video. Once you have them chosen then it’s time to implement them. Make sure you use them in all the appropriate fields and definitely be sure to have them in the title of your video as well as the description.
Video Sharing Sites – Comscore says that YouTube gets more search traffic than Yahoo does. So if you really want people to find your video you might want to put it there just to be sure. You’ll still have keywords and other things you need to fill out to help people find you content and you can even make a channel to extend your brand. There are numerous other places that you can submit videos as well and some of them you don’t even need to actually upload the videos but can use RSS and MRSS (see below).
RSS and MRSS “RSS is a great way to tell the search engines about your more static content but what about your media content? Well that’s where the M in MRSS comes in. The media RSS protocol is used to tell the search engines where and what media content is being published. These are pretty handy files as they can be auto-updated so that the search engines always know when you publish new content.
While these are only three simple ways to get your video search engine optimized they are definitely a start. Making your video easy to find, easy to share and appropriately categorized will definitely be a major help in getting people to look at it. But it’s also got to be worth looking at so the content has to be useful and interesting. There are many other things that you can do to search engine optimize your video online so be sure to take a look around.
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