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White Hat Video Marketing

Written by on December 6th, 2008 in Video Marketing.

by Scott S.

This is a guide I thought I would write after thinking a little while about all of the blackhat video marketing techniques that are out there. If you haven’t already heard of these methods, then for a short explanation: You download videos, watermark them with the url of your site, re-upload them to youtube and other video sites. None of that is realy too blackhat though, and this method isn’t very black hat either. In fact, this method is totally whitehat, until the end when you’ll have the opportunity to choose between blackhat and whitehat traffic. This isn’t a new method, this is just an under saturated area for marketers to use right now.

1. Write a how-to article and post it on your blog. (You could just make a video from scratch and put that on your blog but that’s not very smart)

I would suggest something like; how to fix your wii, how to spay your cat, how to cheat on a test, or etc…

Of course you’ll want to cover your blog with ads and affiliate links (don’t make it ugly). Or if you’re promoting a landing page then you don’t really have to do anything :D .

2. Tape yourself or your computer as you do the task that you are trying to teach people about. If I were to make a video for this article I would just show my screen as I viewed the article.. boring, but it works.

Popular softwares to use would be hypercam, camtasia, camstudio, or maybe fraps.

3. Open your video in some sort of video editing software once you’re done. I prefer to just use windows movie maker since the editing process is very simple.

4. Now that you have the program open in your video editor you can narrate the video if you haven’t already. What I would do is read the article I wrote to correspond to what you’re doing int he video. You can add annotations and links in your description on youtube, and other video sites.

5. Add the url of your website as a subtitle on your video. This way people will know where the video came from no matter how it is shared. You can include direct links to your website or blog post in the description of your video also.

6. Now is the crossroads between white and black hat. You could just let your videos sit there.. or do something worthwhile (I have no idea). Or you could go the black hat rout and just use software like Tube Automator to inrease the traffic to your videos.

This method with get you lot’s of visitors with a bit of work, and lots of persistence. The more videos, the more views, the more subscribers, the more clicks, the more conversions, and the more profit. Good luck promoting stuff with videos guys!

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