One of the biggest hurdles for those involved in the internet marketing business is generating leads, preferably for free. It doesn’t matter how great our website is, how revolutionary our product is or how affordable it is….. that is all for nothing if we are not attracting qualified visitors to our site.

Video marketing has proved to be successful for many people.

There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It’s very easy to use and it’s also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is ‘king’ when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.

I recommend that if you are using a webcam, you check your settings before recording. The lighting in the room affects the quality of the video quite drastically so you want to close your blinds if you have to, or perhaps you need to put an extra light on if it’s later in the day.

One very important thing to remember is to have your website address periodically show throughout your video. You have to do this during the edit stage. Some think that as long as their website is shown on their actual YouTube page, then it doesn’t have to be in the video. However, if you do not do this and someone likes your video and forwards it on to a friend, that person will have no way of getting in touch with you.

Some people even neglect to put their full website address on their YouTube page. There is a right and a wrong way to do this. The correct way is to show the full website address with the http:// as the very first line in your information box. It will then show up in blue and make it very easy for someone to click on it. Some people put it at the end of the information and because only a line or so shows on the page, unless the person clicks to read more, it will not be visible to the viewer.

It’s quite amazing to me that a number of people in network marketing have not jumped into the video marketing scene. It’s not in their comfort zone. My best advice to them is to get that webcam, sit in front of it and practice, practice, practice. These videos are for your eyes only. You can watch them, critique them yourself to see how you can improve, erase them and then try again. We all know that practice makes perfect, so go for it. I like to imagine that I am having a private conversation with a good friend of mine, so I can be myself and smile and laugh just as if she was there with me. This really works!

Think about the type of person that you are trying to attract into your business and dress accordingly. Our ultimate goal to to motivate the viewer to visit our website. Always keep this uppermost in your mind. Make sure you extend the invitation at the end of your video. Ask them outright to click on your website and enter their name and e-mail address so you can provide them with more information.

So let’s say you now have your first video up on YouTube….. to generate all these free leads you are going to have to maximize this video. Post it to other sites, such as your FaceBook or MySpace pages. Also blog about it. This is what the search engines are looking for.

Have fun creating your videos and building your business at the same time.

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