Mobile computer use is on the rise, in 2017 they’ll suck down 1.3 billion Gigabytes of video per month. Your videos should be included in that and if you start Marketing with YouTube now, you will be. Here are some quick ways to make your YouTube videos excellent marketing tools for your company, service, product and brand.

YouTube has a variety of options available to users that want to promote their brand. With over 110 million unique visitors a month, each watching up to 65 videos, there are ample opportunities for your videos to be seen and for you to increase your brand awareness. The first thing you need to do is be there. Create a user account, open a channel and configure it to your needs and make it look how you want.

The YouTube Search Algorithm puts a lot of stock in the following five things ? Title, Description, Tags, Number of Views and Rating. If you’ve got the first three done right, you should do well in the last two. But for successful YouTube Marketing you need to have content that people want to see. Comedy is fine but for your marketing needs, a how-to will probably suit your purposes the best

While producing and uploading your videos, you will also need to optimize them so that they can be found in searches. Since YouTube is a massive search engine itself with more than 3.5 billion searches a month they are the world’s second largest (Google, the owners of YouTube are the first). Optimization for search is done on many levels. First you need very good tags (keywords) for your videos, then you need a very concise and useful description and you need a category for your video (chosen from a pre-existing list). Descriptions should have all the pertinent information in the first 27 characters as after that you get the ellipsis () to read more. Put a URL in the very first line of the description so that there is interactivity even outside of the video. Make it short so it fits in the first 27 characters.

Other things that work for interaction are continued branding and calls to action throughout the video, a URL and phone number that show up in the video. Show the call-to-action in the thumbnail if you can manage it. Once your video is up add comments on popular videos with links to your videos but don’t overdo it as it will look like spam. Also you might consider making spin-offs of already popular videos. This is not an all-inclusive list of things to take into account when attempting YouTube Marketing, but they’re a sure way to get you on the road. More tips can be found at ReelSEO.com.

Stumble it!