When was the last time you opened the yellow pages to get information about a business, product or brand? Probably a long time ago. This is likely due to the fact that print marketing is rapidly becoming obsolete as businesses turn to internet marketing to spread their messages. In addition to the practice of search engine optimization, social media marketing is becoming the new norm for spreading the word on a good (or not so good) idea.

Social media marketing consists of promoting a brand, product, service, business or organization over social networking platforms. Of the hundreds of available social media marketing platforms, the largest and most commonly used are Twitter, Facebook, Flickr and YouTube. The first of the aforementioned, Twitter, is most effective at spreading messages virally over the internet. Although these messages are limited to 140 characters, they are often very effective for providing a teaser and linking to the organization’s website to provide more information.

Facebook is another extremely popular social media marketing platform. In fact, if Facebook were a country, it would be the third most populated place in the world. The majority of Facebook users have personal accounts, however Facebook has extended the opportunity to businesses, brands, organizations, causes and products to have fan pages set up where personal users can “Like” a page, showing off their preference or appreciation for that product.

The two other main social media marketing platforms are YouTube and Flickr. YouTube receives over 2 billion views per day and is a video sharing website. Anyone can make a video and upload it to YouTube and share it with the world. Many businesses are harnessing the power of YouTube, recognizing its ability to virally spread low-budget (or free!) videos. Similarly, Flickr is a photo sharing website which allows users to create photo galleries, tag their photos and share them with the world. Both YouTube and Flickr allow for videos and photo galleries to be embedded directly on external websites.

Social media marketing has increasingly become adopted by organizations, over the four aforementioned platforms in particular. However, many organizations have come to recognize that the effective promotion of a business over the internet is a significant time commitment. Luckily, Stikky Media exists as a place for businesses to turn to outsource their social media marketing efforts. Contact Stikky Media for additional information on what they can do to spread the word about your business.

Before implementing your own social media marketing campaign for your business, organization, brand, product or service, contact to visitStikky Media who can create a professional social media marketing campaign for you.

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