The Time Has Come For Internet Video Marketing
Written by on July 30th, 2009 in YouTube.
Internet video marketing is heading for the stratosphere and taking tight-budgeted endeavors with it. It is literally turning pocket-change into bill-folds for small businesses that embrace the opportunity. Online video has been around for some time, but the boom it’s seeing now is phenomenal and, as an effective advertising medium, it’s still on training wheels. Who would have guessed that the recent burst of internet video sites would be the catalyst for a virtual revolution?
It’s still a fresh, new idea, so the time is right to hop on board. Everybody is already tired of e-mail, but they are all using video on-line to show there lives, comic adventures and deliver their personal messages.
Do you remember the last advertisement you came across while paging through a magazine? I sure don’t. Marketing big-wigs call it ad blindness. We are so used to being inundated with unsolicited advertising that, unless it’s a real attention grabber, we tend to just tune that advertising out. E-mail isn’t fun anymore, it is work, and e-mail advertisements are just shoved aside like so much junk.
E-mail is actually the bad guy in this story. People just blow through it, ignoring the marketing spam, deleting it without giving it the time of day.
Electronic mail just isn’t fun anymore. It’s so full of spam that, nowadays, you’d be hard pressed to find anyone who gets excited when they see 37 new messages in their inbox.
And, of course, like any top-notch bad guy, e-mail has become dangerous too. Open the wrong message and your hard drive crashes. Another e-mail might send your credit card number and passwords to someone in Uzbekistan. It is really just so much easier to ignore it than risk it. And there’s the reason for the newfound success of online video right there. E-mail is ignored, filtered, trashed. How can marketers possibly use it as an honest means to send their messages?
But, if you are the owner of a small enterprise, this is all great news. Internet video marketing is poised to fill the vacuum as e-mail goes the way of the dodo.
With only one video marketing message online, you will leave your competition in the dust. It’s as easy as creating your own, tailored video product endorsement and posting it on one or more of the hundreds of options you can effortlessly find online. Put a few of those boring clicks to good use.
Internet marketing videos take a live version of your product into the homes of millions online in a way e-mail was never really capable of doing. The great thing is that if your target market is pushing 40, and includes their kids, you are looking at the biggest group of video-watchers on the net. It’s no surprise that video marketing is the cresting wave of the internet future.
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